{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

12 Compelling Reasons to Use Visuals in Your Marketing Communications

by Deborah Scott on July 22, 2014

Visuals Grab Attention and Create Engagement

When it comes to marketing your business - the competition is tough and your goal is to stand out.

RainMaker-Signs-Umbrella-logoIt's important that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience.

Fortunately, whether you are marketing on the web or leveraging your building, windows, walls, displays or vehicles, a great way to stand out is to make your marketing communications more visual.  Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads.

Take a look at the infographic below, created by Digital Marketing Philippines, for 12 data-backed reasons why you should integrate visual content into your marketing communications.




4 Interesting Stats About Visual Content

1) The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text.  You know the old saying that a picture is worth 1,000 words?  Try 60 times that.

2) Visual content makes up 93% of all human communication. 

3) Your content can generate up to 94% more views if you add compelling visual elements and graphics. 

4) With detailed images, you can get the attention of up to 67% of your targeted audiences.


What Are You More Likely to Notice and Remember?

On the web, it is easy to measure clicks, attention or engagement with a simple test.  This is powerful learning that can inform all your marketing communications - on or off the web.  

What are you more likely to notice and remember?

images_(1)  or  3-RainMaker-Signs-Commercial-Van-Wrap-Aguiar_Pavers

With digital wide format printing, visuals can be reproduced anywhere.  

Are you incorporating visual content into your marketing communications?

How do you think it performs compared to your text-based communications?

RainMaker Signs specializes in visual marketing communications for signs, walls, windows, buildings, displaysfleets, and vehicles.  We believe great visual communications make great things happen.  If you see an opportunity to grow your business or organization with new or improved marketing communications give us a call at 855-806-7446 or email answers@RainMakerSigns.com.  We'd love to hear from you.


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Topics: Marketing, Retail Merchandising, Signs 101, Event Signs, Wall Murals And Graphics, Window Graphics, Business Support

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