When the owners of Crossfit Paramount contacted RainMaker Signs about installing a new sign on their building's monument sign we were thrilled to help them out. Crossfit Paramount's facility is set back off the the main street with no visibility to passing traffic. Taking advantage of their advertising opportunity on their monument sign was not only a great investment, but a big factor in attracting new members and growing the business.
Most retail areas, strip malls or business parks operating under a single property manager or owner have a street side monument sign. When the property has multiple tenants, as was the case for Crossfit Paramount, the sign has a secondary function as a directory sign - assisting in navigating the driver safely to their destination.
Multi-tenant signs are typically managed by the property manager. Note: Review your lease to understand your options to be listed on your property's sign and consider negotiating the option to increase your sign size to fill space(s) when there are open spaces available due to vacancies in the building.
One the the biggest challenges of shared monument signs is breaking out from the signage clutter of all the other tenants in the building. Crossfit Paramount took advantage of this opportunity in two ways.
1. They negotiated with their property manager to double the size of their space on the sign.
2. They made an excellent (but difficult) decision to prioritize legibility over logo
Paramount has an excellent logo. They use it everywhere they can to market their business. But the owners owners recognized that drivers have about 3 seconds at best to scan and decipher all the individual business signs on a monument sign. The logo was potentially interfering with legibility and comprehension that needed to happen in a blink of an eye. The new sign quickly and easily conveys "crossfit" which is the first business categorization information a potential customer would need to take in. Business information like web address and phone number are appropriately very secondary to the business name.
"Rainmaker Signs is my new go to sign, graphics and display company. I recently hired them to replace some old signs and was very pleased with the timeliness and customer service. Since then my business has received an increase in exposure and gained new members due to the signs." Chris D - Owner Crossfit Paramount
RainMaker Signs specializes in monument signs, outdoor signs, wall graphics, lobby signs, wall murals and vehicle wraps. You've got an opportunity and we've got the expertise to help you maximize your advertising and visual communications opportunity. Together we can create powerful visual impressions to grow your business.
Looking for a way to grab prospective customers' attention with your monument sign(s)? Give us a call at 855-806-SIGN (7446) or 425-861-7446 or email us at firstname.lastname@example.org. The RainMaker Sign Team is always happy to help you out. Click below to request a quote.