{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

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{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Retro Style Retail Reception Sign at Babeland - Seattle WA

by Yuki Chan on March 6, 2017
babeland-logo-sign-rainmaker-signs-seattle-wa.jpg

Located on the Pike St., Babeland is a retail store on the shopping and dining promenade. RainMaker Signs assisted the retailer to update branding in their store, including wall graphics that feature their logo and the dimensional letters lobby sign in this project.  

Create Inviting Retail Reception With Branding

dimensional-retail-logo-rainmaker-signs-seattle-wa.jpgOwner Claire Cavanah and Rachel Venning started Babeland in Capitol Hill, Seattle, twenty-three years ago. Being the flagship store of the retail chain, Babeland Seattle's storefront offers a pleasant and comfortable shopping environment for their customers. 

Babeland's Creative Director, Aislinn Race, was responsible for overseeing the store designs of all their locations. Aislinn and her team made good use of their logo and brand color to achieve the purpose of adding vividness and creating an inviting impression at the Pike St. Babeland. Adopting white, charcoal, and magenta as the main colors in the store, it sets up a bright and friendly atmosphere for customers to have a good purchase experience. 

"The Babeland Seattle store looks so amazing and I couldn’t have effected this change without your help, thank you!"

- Aislinn Race, Creative Director for Babeland

Custom Retail Lobby Sign Add Branding and Style

babeland_seattle_lobby_sign_production_RainMaker_signs_bellevue_wa.jpgEncompassing by the charcoal logo wall graphics, the reception lobby sign is installed on the wall behind the cashier - a location all customers encounter whether they make a purchase or not (consider these other locations for a lobby sign!). The retail reception sign enhances customers' awareness of the Babeland brand. To customize a lobby sign that is perfect for the shop, RainMaker Signs' professional installers advised the dimensions of the retail signage prior to the production. 

Immediately after the completion of the wall graphics project, Aislinn entrusted RainMaker Signs with their cashier reception sign, with the requirement of a retro anodized metal look. However, no manufacturer was able to guarantee the outcome color after the anodizing process. As an alternative, our team suggested the application of a colored-transparent vinyl on silver brushed aluminum. This way, the dimensional sign appears to have a natural magenta chrome color (as shown in the production process on the left!). 

The vinyl coated brushed aluminum dimensional letters were stud mounted with standoffs to emphasize the dimensional effect of the signage. A template especially designed for this particular reception sign was also used to guide the installer for a precise positioning. 

More Retail Signage For Babeland Coming Up

New Call-to-ActionBabeland was delighted with their new signage.  Agreeing that their new Seattle store reception sign captures the essence of their branding, Babeland made plans to work with RainMaker Signs again for more retail signage at their New York store. Additionally, Babeland requested RainMaker Signs assistance with new promotional window graphics for their Seattle store. Working closely with Babeland, RainMaker Signs also gained an inside scoop of the functions of signs and graphics in a retail environment. Check out this retail signage checklist we prepared. 

RainMaker Signs' Portfolio shows a broader variety of lobby signs we produced for different industries. Specializes in creative signage solutions that accommodate to our clients' needs, RainMaker Signs looks forward to be serving you and your business. Give us a call at 425-861-7446 or 855-806-SIGN(7446) or email us at answers@rainmakersigns.com 

Topics: Lobby Signs And Graphics, Lobby And Reception, Retail Merchandising Signs And Graphics

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