• Yuki Chan

Why Event Gears Are Needed For Successful Brand Marketing


Sometimes it is not about the content you present, it is about the way you present it. Just as any events, trade shows, and expositions, the quality of your product might not be attractive enough to drive traffic to your booth, the way the booth is decorated helps bring attention to the product you promote. This is why event displays (the gears you prepare to project your message) are necessary equipment that all brands prepare and set up during any special promotional occasions. Learn more about event displays and the types of event displays available by checking out this blog post. 


Why Do You Need Event Displays?

Event displays help a business shine on their stage (the booth where it ought to actively promote itself). Its multiple purposes conclude its indispensability at any events and trade shows. Below summarizes four benefits of event displays:


1)  Marketing

Marketing is made up of graphics and visual presentations. Researches have proven that visuals dictate the opportunities of success for any marketing campaigns. With a brand's name, mission, and core offerings being clearly stated, the displays enhance the brand's awareness to any event participators who glanced at these marketing collaterals.


2) Attention Grabbing

It is certain that there are more than one vendor or business at events and trade shows. All of them, including your business, are attempting to attract participants' attentions or even have them stop by to have a chat about what your business does and what you can do for them. With interesting and appealing displays, this significantly increases the chances for your brand to be noticed and become the most popular booth. 


3) Generating Impressions

The way a booth is decorated conveys to event-goers the characteristics of a brand. Especially for new individuals who never heard of the brand or did not have any in-depth encounter with the brand, the branded event displays generate professional first impressions among these potential customers. The layout of the booth also sets up the right atmosphere that encourage participants to stay and learn more about a brand and its businesses. 


4) Effective Communication

There are a thousand words that can be used to describe your brand and illustrate its offerings. However, audiences will not spend time to read them all, especially during an event, which you have only seconds to send them that initial message. With professional displays, they succinctly sum up your messages. Short texts, such as slogans, bullet points, motto, and vibrantly colored graphics are used to represent everything about a brand, aiming to instantly transmit the message at an individual's first glance.  


Why Do You Need More Than One Display?

The clients that RainMaker Signs worked with for event displays frequently return to diversify their event and trade show gear. This is because different venues have different space restrictions. Sometimes, there is only a table's area available, then it is certain that huge displays like pop up displays and retractable banners will not fit in the area.


Besides, for businesses who are a recurring vendor at an event, it would be wise to produce new displays to create freshness to the same batch of people who went to the same event last year as well. It will be a good time to evaluate the effectiveness of the previous displays, whether they did a great job to deliver all the four benefits described earlier.


Last but not least, the existence of multiple displays complement each other. For example, while a table throw showcases a brand's logo and name, it does not have enough space to feature the brand's products or services. Then, a retractable banner is added for that purpose. Nonetheless, it does not mean that the more displays you have the more professional your booth will be. It should be kept in mind about a fine balance of messages and space you have available, and the amount that an audience would like to process.


Gear Up For Your Events!

You can't make bricks without straw, and you certainly cannot conclude a successful event without event displays. Your event displays, or your event gears, are like the equipment you need for a sports competition.

RainMaker Signs specializes in signs, graphics, and displays that promote your brand outdoor and indoor at all times. Give Rainaker Signs a call at 425-861-7446 or email us at sales@rainmakersigns.com

About RainMaker Signs

Great visual communications make great things happen! Our mission is to help our clients to effectively communicate their brand with event displays, banners, and other graphics.

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